Press Releases

Flo Healthcare Wins 2007 TAMY Award

(ATLANTA – May 23, 2007) TAG Marketing, a society of the Technology Association of Georgia (TAG), awarded Flo Healthcare a TAMY award at its annual breakfast on May 17, 2007. The 2007 TAMY awards recognize companies that have demonstrated significant and measurable accomplishments in technology marketing. Flo Healthcare won the award category Marketing for Growth (large firm).

Flo Healthcare, a leading designer of state-of-the-art wireless mobile workstations, wireless infrastructure and related services for the healthcare industry, won the award for its marketing program entitled "Growth with Emerson." In May 2006, Flo Healthcare was acquired by Emerson (NYSE: EMR) and Flo was continuing to show itself as the market leader in mobile clinical workstations. Immediately following the acquisition, Flo Healthcare worked with its marketing agency, Arketi Group, to develop a series of aggressive marketing programs for the marketplace to ensure that Flo built on its leading position.

A significant number of benefits resulted from this acquisition and Flo expected this acquisition to help the company expand its market-leader position and growth. After determining how Emerson, its InterMetro division, and their brands would integrate with Flo Healthcare’s 2007 business objectives, a comprehensive marketing plan was developed that, among other goals, prepared Flo Healthcare for HIMSS ’07, the industry’s largest annual trade show. Many pieces were created for HIMSS, including incorporating the Emerson brand into new and existing materials, a new HTML program for customers and prospects to communicate Flo Healthcare’s success, an ad focusing on the leadership position of Flo, a new web site to reflect new branding and messaging, a white paper for IT professionals, a wireless quick-reference guide, a direct mail self-mailer, and a parody theme was created for a skit.

"We are extremely proud of our marketing department and agency for creating an outstanding, award-winning marketing plan following our acquisition," said Keith Washington, Flo Healthcare’s vice president and general manager. "The results of the Flo Healthcare brand blending with the Emerson and Metro brands have been remarkable, with an increased market leader status and the introduction of two new workstations to the marketplace."

About Flo Healthcare
Headquartered in Norcross, Georgia, Flo Healthcare designs comprehensive wireless and mobile clinical workstation solutions specifically for the healthcare industry. Flo Healthcare is part of Emerson Storage Solutions’ InterMetro (Metro) division. Like Emerson, which is focused on making people’s lives better through its products, systems and solutions, Flo Healthcare’s top priority is improving patient care and safety. By delivering a better connection to information, clinicians stay better connected with patients. Flo Healthcare works with clinical software, OEM business partners and value added resellers to deliver patented, integrated solutions—infrastructure, devices and services—to medical facilities. With 50,000 mobile devices and wireless infrastructure systems installed within approximately 800 hospitals, Flo Healthcare is the acknowledged leader in total hospital and system-wide wireless and mobile clinical workstation installations across the U.S. and Canada. For more information on Flo Healthcare, visit www.flohealthcare.com or call 877-FLO-4040. For more information about our parent company, Emerson, visit www.GoToEmerson.com.