Press Releases
Flo Healthcare to Participate
at Annual HIMSS Conference
New
Corporate Brand Identity Makes
Debut via Integrated Marketing
Program
Norcross, GA – February
16, 2004– Flo Healthcare,
formerly EMS Wireless Healthcare,
will make its first official “appearance” at
an industry forum during the Healthcare
Information and Management Systems
Society Annual Conference in Orlando
on February 22-26, 2004.
Having announced its acquisition
of the Healthcare division of EMS
Wireless in November 2003, Flo
Healthcare has launched an integrated
marketing program in conjunction
with its forthcoming presence at
HIMSS to create awareness of the
company and its new brand identity
within the healthcare market.
“The HIMSS Conference is
an ideal venue for us to widely
communicate our new brand and to
generate interest in our solutions
and services among both prospective
customers and business partners,” said
Tom Denmark, president and CEO
of Flo Healthcare.
Flo Healthcare will exhibit in
Booth #1220 at the Orange County
Convention Center during the HIMSS
Conference. For more information,
contact Dan Fitzpatrick, VP of
Sales & Marketing, at 877.FLO.4040.
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