Press Releases
Flo Healthcare
Recognized for Corporate Repositioning
Strategy
Marketing campaign receives
prestigious TAMY award
Atlanta, GA– May 9, 2005– Flo
Healthcare, a leading mobile clinical
workstation company based in Norcross,
GA, today announced that its corporate
repositioning strategy and campaign
received a top prize at the 4th
Annual Technology Marketing Association
Awards, known as the TAMYs.
Flo Healthcare worked with Atlanta-based
DemandG, a marketing ROI strategy
and execution consultancy, to develop
and implement its positioning strategy: “Improving
Connections. Improving Care.” The
companies landed the TAMY award
for Corporate Repositioning in
the Large Company category.
In May 2004, Flo Healthcare and DemandG began pursuing a strategic marketing
planning process to better understand key drivers for the purchase of wireless
mobile workstations within the healthcare market and to differentiate Flo Healthcare
from competing mobile cart providers. Their quantitative and qualitative research
findings showed that improving patient care and patient safety are top priorities
for target decision-makers, and Flo mobile workstations can help them to achieve
these objectives.
“Our business is all about improving patient care and safety in hospitals
by improving connections at the point-of-care,” said Michele Cacdac, director
of marketing with Flo Healthcare. “Flo mobile workstations help clinicians
more effectively connect with real-time patient information at the bedside, which
in turn helps them better connect with patients, reduce the opportunity for medical
errors, and deliver better quality care. This value proposition is at the core
of our positioning strategy and integrated marketing/communications program.”
The Technology Marketing Association (TMA), a society of the Technology Association
of Georgia (TAG) and Georgia’s premiere organization for technology marketing
events and networking, presented the TAMY awards to Georgia-based technology
companies in five categories: Corporate Repositioning, Marketing For Growth,
Best e-Marketing Execution, Customer Marketing and Marketing Tactics.
|
|
